Privacy Policy

This Privacy Policy sets out how we, FHDC Limited, collect, store and use information about you when you use or interact with our website, fhdc.co.uk (our website) and where we otherwise obtain or collect information about you. This Privacy Policy is effective from 25th May 2018.

Our details

The data controller in respect of our website is Adrian Precious and Purvi Precious. You can contact the data controller by sending an email to enquiries@fhdc.co.uk.

If you have any questions about this Privacy Policy, please contact the data controller.

Information we collect when you visit our website

We collect and use information from website visitors in accordance with this section and the section entitled Disclosure and additional uses of your information.

Server log information

We use a third party server to host our website. Our website server automatically logs the IP address you use to access our website as well as other information about your visit such as the pages accessed, information requested, the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system.

We AND/OR our third party hosting provider collect(s) and store(s) server logs to ensure network and IT security and so that the server and website remain uncompromised. This includes analysing log files to help identify and prevent unauthorised access to our network, the distribution of malicious code, denial of services attacks and other cyber attacks, by detecting unusual or suspicious activity.

Unless we are investigating suspicious or potential criminal activity, we do not make, nor do we allow our hosting provider to make, any attempt to identify you from the information collected via server logs.

• Legal basis for processing: compliance with a legal obligation to which we are subject (Article 6(1)(c) of the General Data Protection Regulation).
• Legal obligation: we have a legal obligation to implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk of our processing of information about individuals. Recording access to our website using server log files is such a measure.
• Legal basis for processing: our and a third party’s legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interests: we and our third party hosting provider have a legitimate interest in using your information for the purposes of ensuring network and information security.

Transfer and storage of your information

• Country of storage: our server is located in England.

Website visitor informationWe use the information gathered from the analysis of this information to improve our website. For example, we use the information gathered to change the information, content and structure of our website and individual pages based according to what users are engaging most with and the duration of time spent on particular pages on our website.Google collects information through our use of Google Analytics on our website. Google uses this information, including IP addresses and information from cookies, for a number of purposes, such as improving its Google Analytics service. Information is shared with Google on an aggregated and anonymised basis. To find out more about what information Google collects, how it uses this information and how to control the information sent to Google, please see the following page: https://www.google.com/policies/privacy/partners/. You can opt out of Google Analytics by installing the browser plugin here: https://tools.google.com/dlpage/gaoptout

• Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interest(s): meeting our contractual obligations to Google under our Google Analytics Terms of Service (https://www.google.com/analytics/terms/us.html)

Transfer and storage of your information

• Country of storage: Google’s servers are located in United States of America and, accordingly, your information is transferred outside the European Economic Area (EEA).
• Safeguard(s) used: Google has self-certified its compliance with the EU-U.S. Privacy Shield which is available here: https://www.dataprivacyframework.gov/s/. The EU-U.S. Privacy Shield is an approved certification mechanism under Article 42 of the General Data Protection Regulation, which is permitted under Article 46(2)(f) of the General Data Protection Regulation. You can access the European Commission decision on the adequacy of the EU-U.S. Privacy Shield here: https://commission.europa.eu/law/law-topic/data-protection_en

Cookies and similar technologiesCookies are data files which are sent from a website to a browser to record information about users for various purposes.We use cookies and similar technologies on our website. You can reject some or all of the cookies we use on or via our website by changing your browser settings, but doing so can impair your ability to use our website or some or all of its features. For further information about cookies, how we use cookies and how to change your browser settings, please see our cookies policy.Information we collect when you contact usWe collect and use information from individuals who contact us in accordance with this section and the section entitled Disclosure and additional uses of your information.EmailWhen you send an email to the email address displayed on our website we collect your name, phone number, email address and any other information you provide in that email, including any information contained in any signature block.

• Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.
• Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
• Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

Transfer and storage of your information

• Country of storage: emails you send us are stored in England.

Contact formWhen you contact us using our contact form, we collect your name, phone number, email address, enquiry and IP address.If you do not provide the mandatory information required by our contact form, you will not be able to submit the contact form and we will not receive your enquiry.If you do not supply the optional information required by our contact form, we may not be able to respond to your enquiry properly.

• Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.
• Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
• Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

Transfer and storage of your information

• Country of storage: messages you send us are stored in England.

PhoneWhen you contact us by phone, we collect your phone number and any information provide to us during your conversation with us.We do not record phone calls.

• Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation)
• Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.
• Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
• Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

Transfer and storage of your information

• Country of storage: information about your call is stored in England.

PostIf you contact us by post, we will collect any information you provide to us in any postal communications you send us.

• Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.
• Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
• Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

Information we collect when you interact with our websiteWe collect and use information from individuals who interact with particular features of our website in accordance with this section and the section entitled Disclosure and additional uses of your information.E-NewsletterWhen you sign up for our e-newsletter or opt to receive news and offers from us, we collect your name and email address.

• Legal basis for processing: your consent (Article 6(1)(a) of the General Data Protection Regulation).
• Consent: you give your consent to us sending you our e-newsletter by signing up to receive it using the steps described above.

Transfer and storage of your information

• Country of storage: information you submit to us when you sign up for our e-newsletter is stored in England, United States of America and Australia and, accordingly, your information is transferred outside the European Economic Area (EEA).
• Safeguard(s) used: our third party mailing list provider has self-certified its compliance with the EU-U.S. Privacy Shield.

How we collect or obtain information about you from third partiesThis section sets out how we obtain or collect information about you from third parties.Information received from third partiesGenerally, we do not receive information about you from third parties. The third parties from which we receive information about you will generally include referrers (such as existing customers, affiliates or business partners).It is also possible that third parties with whom we have had no prior contact may provide us with information about you.Information we obtain from third parties will generally be your name and contact details, but will include any additional information about you which they provide to us.

• Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
• Reason why necessary to perform a contract: where a third party has passed on information about you to us (such as your name and email address) in order for us to provide services to you, we will process your information in order to take steps at your request to enter into a contract with you and perform a contract with you (as the case may be).
• Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).
• Consent: where you have asked that a third party to share information about you with us and the purpose of sharing that information is not related to the performance of a contract or services by us to you, we will process your information on the basis of your consent, which you give by asking the third party in question to pass on your information to us.
• Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interests: where a third party has shared information about you with us and you have not consented to the sharing of that information, we will have a legitimate interest in processing that information in certain circumstances.

For example, we would have a legitimate interest in processing your information to perform our obligations under a sub-contract with the third party, where the third party has the main contract with you. Our legitimate interest is the performance of our obligations under our sub-contract.Similarly, third parties may pass on information about you to us if you have infringed or potentially infringed any of our legal rights. In this case, we will have a legitimate interest in processing that information to investigate and pursue any such potential infringement.Where we receive information about you in errorIf we receive information about you from a third party in error and/or we do not have a legal basis for processing that information, we will delete your information.Information obtained by us from third partiesIn certain circumstances (for example, to verify the information we hold about you or obtain missing information we require to provide you with a service) we will obtain information about you from certain publicly accessible sources, both EU and non-EU, such as the electoral register, Companies House, online customer databases, business directories, media publications, social media, and websites (including your own website if you have one).

• Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
• Reason why necessary to perform a contract: where you have entered into a contract or requested that we enter into a contract with you, in certain circumstances, we will obtain information about you from public sources in order to enable us to understand your business and provide services to you or services to a sufficient standard.

For example, we would obtain and/or verify your email address from your website or from a directory where you ask us to send you information by email but we do not possess the information or we need to confirm that we have recorded your email address correctly.

• Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interests: in certain circumstances, we will have a legitimate interest in obtaining information about you from public and private sources. For example, if you have infringed or we suspect that you have infringed any of our legal rights, we will have a legitimate interest in obtaining and processing information about you from such sources in order to investigate and pursue any suspected or potential infringement.

Our use of automated decision-making and profilingWe use automated decision making and profiling on our website. We do not consider that this has any legal effect on you or similarly significantly affects you.You have the right to object to our use of automated decision making and profiling described in this section. You can do that by opting-out of cookies and similar technologies in accordance with the method described in the relevant section below. If you do not want us to process your actual IP address (usually the IP address assigned to you by your Internet Service Provider) when you visit our website, you can use a Virtual Private Network (VPN) or a free service such as Tor.You can find out more about our use of cookies and similar technologies (including the legal basis on which we use them) and how to opt out from them in our cookies policy, which is available here.Automated decision makingAutomated decision making is decision making by technological means (i.e. by a machine) without human involvement.Use of automated decision making for display advertisingWe automate the display advertisements containing our products and services on other websites you visit, you based on the fact that you have visited our website using cookies. For further information on the cookies we use, please see our cookies policy which is available here.

• Logic involved: automatically displaying advertisements to individuals who have visited our website results in increased efficiencies and costs savings for us than manually displaying advertisements or displaying advertisements by different means.
• Significance and envisaged consequences: cookies will be used to recognise the fact that you have visited our website in order to display advertisements to you (unless you have blocked such cookies) and will collect information about your online behaviour.
• How to object: you can block these cookies by blocking third party cookies using browser settings. For further information, please see our cookies policy here.

ProfilingProfiling is any form of automated processing of your information to evaluate personal aspects about you, in particular to analyse or predict things like your performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.Use of profiling for web analyticsOur web analytics service, Google Analytics, uses collects information such as your location (based on your IP address) and your behaviour (based on cookies) when you access our website (such as the pages you visit and what you click on). We will only process information from cookies if you have consented to us setting cookies on your computer in accordance with our cookies policy. Information collected about you, once collected is anonymised and stored on an aggregate basis.

• Logic involved: by automatically analysing and categorising information such as the location (based on IP address) as well as the behaviour and devices of visitors to our website (using cookies), we are able to gain a better understanding of what our website visitors want (in terms of the content of our website and our products), how to improve our website and how to advertise and market our services to them.
• Significance and envisaged consequences: cookies will be used to track and store information about your behaviour and device on our website (unless you have opted out from receiving such cookies by blocking third party cookies using browser settings) and your location will be analysed based on your IP address. We may target advertisements based on the level of interest we receive from certain visitors and their behaviour on our website.
• Legal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interest: analysing visitors and their usage of our website to monitor its effectiveness and to make improvements based on the data.

Use of profiling in marketing emailsWe use web beacons in our marketing emails to analyse who opens our emails and what links they click on. We will only process information from web beacons if you have consented to their use in accordance with our cookies policy.

• Logic involved: by analysing how our email recipients respond to our emails, we are able to improve the content and effectiveness of our emails and gauge who is most interested.
• Significance and envisaged consequences: your behaviour when you open our emails will be tracked using small gif files (web beacons), including open rates and click through rates.
• How to object: you can block web beacons using your web browser. For more information on how to do this please visit our cookies policy.
• Legal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interest: analysing the level of engagement and effectiveness of our marketing emails and content.

Disclosure and additional uses of your informationThis section sets out the circumstances in which will disclose information about you to third parties and any additional purposes for which we use your information.Disclosure of your information to service providersWe use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include the following:

• Telephone provider(s)
• Email provider(s)
• IT service provider(s)
• Web developer(s)
• Hosting provider(s)

Our third party service providers are located in England.Your information will be shared with these service providers where necessary to provide you with the service you have requested, whether that is accessing our website or ordering goods and services from us.We do not display the identities of our service providers publicly by name for security and competitive reasons. If you would like further information about the identities of our service providers, however, please contact us directly by sending an email to enquiries@fhdc.co.uk and we will provide you with such information where you have a legitimate reason for requesting it (where we have shared your information with such service providers, for example).

• Legal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interest relied on: where we share your information with these third parties in a context other than where is necessary to perform a contract (or take steps at your request to do so), we will share your information with such third parties in order to allow us to run and manage our business efficiently.
• Legal basis for processing: necessary to perform a contract and/or to take steps at your request prior to entering into a contract (Article 6(1)(b) of the General Data Protection Regulation).
• Reason why necessary to perform a contract: we may need to share information with our service providers to enable us to perform our obligations under that contract or to take the steps you have requested before we enter into a contract with you.

Disclosure of your information to other third partiesWe disclose your information to other third parties which are either related to or associated with the running of our business, where it is necessary for us to do so. Further information on each of these third parties is set out below.

• Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interest: running and managing our business efficiently.

AccountantsWe share information with our accountants for tax purposes. For example, we share invoices we issue and receive with our accountants for the purpose of completing tax returns and our end of year accounts. Our accountants are located in England.AdvisorsOccasionally, we obtain advice from advisors, such as accountants, financial advisors, lawyers and public relations professionals. We will share your information with these third parties only where it is necessary to enable these third parties to be able to provide us with the relevant advice. Our advisors are located in England.AffiliatesAffiliates are individuals or entities we work with to promote our business by various means, including by advertising our services on their websites, for example. Affiliates will share information with us and we will share information with them where you have expressed an interest in our products or services. Our affiliates are located in England.Business partnersBusiness partners are businesses we work with which provide goods and services which are complementary to our own or which allow us to provide goods or services which we could not provide on our own. We share information with our business partners where you have requested services which they provide whether independently from, or in connection with or own services. Our business partners are located in England.Dental hospitalsIf a patient requires further specialist treatment we may refer them to a dental hospital. Upon permission from the patient to refer them to a dental hospital we will disclose a range of personal information (including sensitive personal information) to help the hospital formulate a treatment plan and treat the patient. The dental hospitals we refer to are located in England.Dental laboratoriesWhere a dental restoration (such as an inlay, crown, veneer or implant) is required we will share certain details about your case with our dental laboratory, which may include any personal information (including sensitive personal information) required to complete the restoration to the required standard. Our dental laboratories are located in England.Independent contractorsOccasionally, we use independent contractors in our business. Your information will be shared with independent contractors only where it is necessary for them to perform the function we have hired them perform in relation to our business. Our independent contractors are located in England.InsurersWe will share your information with our insurers where it is necessary to do so, for example in relation to a claim or potential claim we receive or make or under our general disclosure obligations under our insurance contract with them. Our insurers are located in England.Sharing your information with a prospective or actual purchaser or seller in the context of a business or asset sale or acquisition by us, a merger or similar business combination event, whether actual or potential

• Legal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interest(s): sharing your information with a prospective purchaser, seller or similar person in order to allow such a transaction to take place.

Disclosure and use of your information for legal reasonsIndicating possible criminal acts or threats to public security to a competent authorityIf we suspect that criminal or potential criminal conduct has been occurred, we will in certain circumstances need to contact an appropriate authority, such as the police. This could be the case, for instance, if we suspect that a fraud or a cyber crime has been committed or if we receive threats or malicious communications towards us or third parties.We will generally only need to process your information for this purpose if you were involved or affected by such an incident in some way.

• Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interests: preventing crime or suspected criminal activity (such as fraud).

In connection with the enforcement or potential enforcement our legal rightsWe will use your information in connection with the enforcement or potential enforcement of our legal rights, including, for example, sharing information with debt collection agencies if you do not pay amounts owed to us when you are contractually obliged to do so. Our legal rights may be contractual (where we have entered into a contract with you) or non-contractual (such as legal rights that we have under copyright law or tort law).

• Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interest: enforcing our legal rights and taking steps to enforce our legal rights.

In connection with a legal or potential legal dispute or proceedingsWe may need to use your information if we are involved in a dispute with you or a third party for example, either to resolve the dispute or as part of any mediation, arbitration or court resolution or similar process.

• Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interest(s): resolving disputes and potential disputes.

For ongoing compliance with laws, regulations and other legal requirementsWe will use and process your information in order to comply with legal obligations to which we are subject. For example, we may need to disclose your information pursuant to a court order or subpoena if we receive one or to the National Crime Agency in connection with suspected or potential money laundering matters.

• Legal basis for processing: compliance with a legal obligation (Article 6(1)(c) of the General Data Protection Regulation).
• Legal obligation(s): legal obligations to disclose information which are part of the laws of England and Wales or if they have been integrated into the United Kingdom’s legal framework (for example in the form of an international agreement which the United Kingdom has signed).
• Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
• Legitimate interest: where the legal obligations are part of the laws of another country and have not been integrated into the United Kingdom’s legal framework, we have a legitimate interest in complying with these obligations.

How long we retain your informationThis section sets out how long we retain your information. We have set out specific retention periods where possible. Where that has not been possible, we have set out the criteria we use to determine the retention period.Retention periodsServer log information: we retain information on our server logs for 30 days.Correspondence and enquiries: when you make an enquiry or correspond with us for any reason, whether by email, via our contact form or by phone, we will retain your information for as long as it takes to respond to and resolve your enquiry, and for 120 further months, after which point we will delete your information.Order information: when you place an order for goods and services, we retain that information for a minimum of six years following the end of the financial year in which you placed your order, in accordance with our legal obligation to keep records for tax purposes.Patient information: when you become a patient we retain your information indefinitely to ensure we maintain records for regulation purposes.E-Newsletter: we retain the information you used to sign up for our e-newsletter for as long as you remain subscribed (i.e. you do not unsubscribe) or if we decide to cancel our e-newsletter service, whichever comes earlier.Criteria for determining retention periodsIn any other circumstances, we will retain your information for no longer than necessary, taking into account the following:

• the purpose(s) and use of your information both now and in the future (such as whether it is necessary to continue to store that information in order to continue to perform our obligations under a contract with you or to contact you in the future);
• whether we have any legal obligation to continue to process your information (such as any record-keeping obligations imposed by relevant law or regulation);
• whether we have any legal basis to continue to process your information (such as your consent);
• how valuable your information is (both now and in the future);
• any relevant agreed industry practices on how long information should be retained;
• the levels of risk, cost and liability involved with us continuing to hold the information;
• how hard it is to ensure that the information can be kept up to date and accurate; and
• any relevant surrounding circumstances (such as the nature and status of our relationship with you).

How we secure your informationWe take appropriate technical and organisational measures to secure your information and to protect it against unauthorised or unlawful use and accidental loss or destruction, including:

• only sharing and providing access to your information to the minimum extent necessary, subject to confidentiality restrictions where appropriate, and on an anonymised basis wherever possible;
• using secure servers to store your information;
• verifying the identity of any individual who requests access to information prior to granting them access to information;
• using Secure Sockets Layer (SSL) software to encrypt any information you submit to us via any forms on our website;
• only transferring your information via closed system or encrypted data transfers.

Transmission of information to us by emailTransmission of information over the internet is not entirely secure, and if you submit any information to us over the internet (whether by email, via our website or any other means), you do so entirely at your own risk.We cannot be responsible for any costs, expenses, loss of profits, harm to reputation, damages, liabilities or any other form of loss or damage suffered by you as a result of your decision to transmit information to us by such means.Your rights in relation to your informationSubject to certain limitations on certain rights, you have the following rights in relation to your information, which you can exercise by sending an email to enquiries@fhdc.co.uk:

• to request access to your information and information related to our use and processing of your information;
• to request the correction or deletion of your information;
• to request that we restrict our use of your information;
• to receive information which you have provided to us in a structured, commonly used and machine-readable format (e.g. a CSV file) and the right to have that information transferred to another data controller (including a third party data controller);
• to object to the processing of your information for certain purposes (for further information, see the section below entitled Your right to object to the processing of your information for certain purposes); and
• to withdraw your consent to our use of your information at any time where we rely on your consent to use or process that information. Please note that if you withdraw your consent, this will not affect the lawfulness of our use and processing of your information on the basis of your consent before the point in time when you withdraw your consent.
• the right not to be subject to a decision based solely on automated processing, including profiling which produces legal affects concerning you or similarly significantly affects you

In accordance with Article 77 of the General Data Protection Regulation, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or of an alleged infringement of the General Data Protection Regulation.For the purposes of the UK, the supervisory authority is the Information Commissioner’s Office (ICO), the contact details of which are available here: https://ico.org.uk/global/contact-us/Further information on your rights in relation to your personal data as an individualThe above rights are provided in summary form only and certain limitations apply to many of these rights. For further information about your rights in relation to your information, including any limitations which apply, please visit the following pages on the ICO’s website:

• https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/individual-rights/; and
• https://ico.org.uk/for-the-public/

You can also find out further information about your rights, as well as information on any limitations which apply to those rights, by reading the underlying legislation contained in Articles 12 to 22 and 34 of the General Data Protection Regulation, which is available here: https://commission.europa.eu/law/law-topic/data-protection_enVerifying your identity where you request access to your informationWhere you request access to your information, we are required by law to use all reasonable measures to verify your identity before doing so.These measures are designed to protect your information and to reduce the risk of identity fraud, identity theft or general unauthorised access to your information.How we verify your identityWhere we possess appropriate information about you on file, we will attempt to verify your identity using that information.If it is not possible to identity you from such information, or if we have insufficient information about you, we may require original or certified copies of certain documentation in order to be able to verify your identity before we are able to provide you with access to your information.We will be able to confirm the precise information we require to verify your identity in your specific circumstances if and when you make such a request.Your right to object to the processing of your information for certain purposesYou have the following rights in relation to your information, which you may exercise in the same way as you may exercise by sending an email to enquiries@fhdc.co.uk:

• to object to us using or processing your information where we use or process it in order to carry out a task in the public interest or for our legitimate interests, including ‘profiling’ (i.e. analysing or predicting your behaviour based on your information) based on any of these purposes; and
• to object to us using or processing your information for direct marketing purposes (including any profiling we engage in that is related to such direct marketing).

You may also exercise your right to object to us using or processing your information for direct marketing purposes by:

• clicking the unsubscribe link contained at the bottom of any marketing email we send to you and following the instructions which appear in your browser following your clicking on that link.
• sending an email to enquiries@fhdc.co.uk, asking that we stop sending you marketing communications or by including the words “OPT OUT”.

For more information on how to object to our use of information collected from cookies and similar technologies, please see the section entitled How to accept or reject cookies in our cookies policy, which is available here.Sensitive Personal Information‘Sensitive personal information’ is information about an individual that reveals their racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic information, biometric information for the purpose of uniquely identifying an individual, information concerning health or information concerning a natural person’s sex life or sexual orientation.We collect information regarding your medical history before your first appointment and we collect notes, xrays and radiographs during your appointments.

• Legal basis for processing: necessary to perform a contract and/or to take steps at your request prior to entering into a contract (Article 6(1)(b) of the General Data Protection Regulation).
• Reason why necessary to perform a contract: this information is required to construct a treatment plan and to help us monitor your oral health over time.

Changes to our Privacy PolicyWe update and amend our Privacy Policy from time to time.Minor changes to our Privacy PolicyWhere we make minor changes to our Privacy Policy, we will update our Privacy Policy with a new effective date stated at the beginning of it. Our processing of your information will be governed by the practices set out in that new version of the Privacy Policy from its effective date onwards.Major changes to our Privacy Policy or the purposes for which we process your informationWhere we make major changes to our Privacy Policy or intend to use your information for a new purpose or a different purpose than the purposes for which we originally collected it, we will notify you by email (where possible) or by posting a notice on our website.We will provide you with the information about the change in question and the purpose and any other relevant information before we use your information for that new purpose.Wherever required, we will obtain your prior consent before using your information for a purpose that is different from the purposes for which we originally collected it.Children’s PrivacyBecause we care about the safety and privacy of children online, we comply with the Children’s Online Privacy Protection Act of 1998 (COPPA). COPPA and its accompanying regulations protect the privacy of children using the internet.We collect information from persons under the age of 18 to enable us to fulfill our services.It is possible that we could receive information pertaining to persons under the age of 18 by the fraud or deception of a third party. If we are notified of this, as soon as we verify the information, we will, where required by law to do so, immediately obtain the appropriate parental consent to use that information or, if we are unable to obtain such parental consent, we will delete the information from our servers. If you would like to notify us of our receipt of information about persons under the age of 18, please do so by sending an email to enquiries@fhdc.co.uk.Copyright, credit and logoThis Privacy Policy is based on a General Data Protection Regulation (Regulation (EU) 2016/769) (GDPR) compliant template provided by GDPR Privacy Policy. For further information, please visit https://gdprprivacypolicy.orgThe copyright in this Privacy Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved.Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.